THORChain has a feature similar to .eth names, called THORName.
THORName’s can be used to receive any token that is tradeable on THORChain. You can assign any address you want to your THORName. Affiliate partners using the API key and bond providers can use a THORName to have their fees paid out to them in any token that is supported by THORChain.
You need to have a wallet that supports THORChain and own RUNE to buy a THORName.